In this episode, hosts Asher Mathew and Kelly Sarabyn engage with Serrah Linares, Senior Vice President of Growth Innovation at Optum, in a compelling discussion on the future of healthcare partnerships. This episode unpacks how technology, APIs, and strategic alliances are reshaping healthcare delivery and innovation.
5:02 - Healthcare tech: EMRs, APIs, and data exchange
10:57 - Industry evolution: Adoption of technology in healthcare
17:50 - Partnerships and interoperability in healthcare
24:41 - AI and verticalized solutions in healthcare
30:36 - Organizational structure and partnerships at UnitedHealth
36:57 - Stakeholder alignment and making the business case
42:25 - Challenges of partnering in the healthcare industry
1. Optum's Technological Edge: Optum builds and commercializes technology to fill gaps in healthcare, enhancing member engagement and service delivery.
2. Interoperability and Innovation: The healthcare sector is gradually embracing digital transformation, driven by federal policies and the need for collaboration.
3. API Marketplace as a Catalyst: Optum's API marketplace supports startups, fostering innovation in telehealth and virtual care.
4. Data Protection vs. Sharing: Balancing data protection with the need for information sharing is crucial for improving healthcare outcomes.
5. Strategic Stakeholder Engagement: Effective partnership initiatives require a compelling business case and alignment with company goals.
- "To change healthcare and to make it the way you want it to be as consumers, we actually need to share our information." - Serrah Linares
- "It's fascinating to see how technology is not just a tool but a transformative force in healthcare." - Asher Mathew
- "The challenge is aligning all stakeholders to ensure these partnerships truly benefit the end user." - Kelly Sarabyn
Tune in to explore how Optum is pioneering the future of healthcare through strategic partnerships and technological innovation.
This episode reveals how strategic alliances and technological innovation are essential for transforming healthcare into a more consumer-friendly and efficient system. As the industry continues to evolve, the insights shared in this episode provide a roadmap for leveraging partnerships to drive meaningful change.
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